According to Mischa Wertheim (in The Correspondent), also the artist loses control over his/her work of art. A fine work of art emerges when the artist’s intentions, or planning fail. His intended purpose or interpretation is not recognised by the public. A fine work of art is in fact a ‘failure’, through failing it becomes a quality work of art. Failure means something new, different from originally planned.
The consequence would be that the artist should refrain from setting goals. In this way, art is a product of a free process. Making art is therefore like an odyssey, without clear destination or roadmap. Wandering in the world of imagination, continuously asking, often losing direction. Samuel Beckett already said: "Ever tried. Ever failed. No matter. Try again. Fail again. Fail better."